Design
Designing USSD and mobile money flows that convert
Most users in the region pay with mobile money and many use feature phones. Designing for that reality is a craft of its own.
Insights
Design
Design
5 min read
A beautiful app means nothing if your user is on a feature phone with a USSD menu and a mobile money balance. Designing for that reality is where products in our market are won or lost.
Principles that work
- Keep menus shallow — every extra step loses users
- Make mobile money the default, not an afterthought
- Design for interrupted sessions and patchy networks
- Confirm clearly — trust is everything with money
Related reading
Delivery
Building for European clients from Tanzania
Same-timezone overlap, English-first communication and PDPC-plus-GDPR data practices make Dar es Salaam a serious delivery base for European products.
ComplianceWhat PDPC compliance means for your product
Tanzania's Personal Data Protection Act reshapes how products handle personal data. Here is what it requires — and how we build for it.
Contact
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