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Design

Designing USSD and mobile money flows that convert

Most users in the region pay with mobile money and many use feature phones. Designing for that reality is a craft of its own.

Ressources

Design

Design
5 min de lecture

A beautiful app means nothing if your user is on a feature phone with a USSD menu and a mobile money balance. Designing for that reality is where products in our market are won or lost.

Principles that work

  • Keep menus shallow — every extra step loses users
  • Make mobile money the default, not an afterthought
  • Design for interrupted sessions and patchy networks
  • Confirm clearly — trust is everything with money

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